Studio
Gray
Stefanie Grawe aka Gray is a
Cologne-based artist, designer and musician with a passion for graphic design, music production and audiovisual media.
Innovate or cry – Podcast
Music Production and Branding
Innovate or cry is a podcast series in which the two hosts Dr. Babak Zeini and Manuel Kreutz discuss innovation methods, highlight trends and present practical examples. They discuss the entire spectrum from foresighting, trend scouting and innovation strategy to business design, prototyping, user research and product development.
Dr. Babak Zeini holds a doctorate in physics, is co-founder of the innovation consultancy futurest, partner of the consulting firm Kreutz & Partner and lecturer in innovation management at the Popakademie Mannheim. Manuel Kreutz is co-founder of futurest and partner of the consulting firm Kreutz & Partener, co-investor and advisor to various tech start-ups. My job was to produce music for the podcast. Both for the intro build-up, the background music and a jingle. It was important for the music to be activating and positive for the listeners and to create a feeling of innovation. The length of the music had to be customizable and loopable. An artificial voice that speaks the title
»Innovate or cry« was produced using artificial intelligence and integrated into the piece of music.
I was also responsible for the entire podcast production, created the cover photo and design as well as videos, animations and AI avatar experiments for social media channels like LinkedIn.
Build-up
Looped background
Jingle
Complete Version
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