Gray
Audio Branding
What if a radio about design was designed by designers? Where could the outcome lead? What could be taught, learned and explored? How can we present design in an entertaining and compelling manner? Could there be a European design radio station?
In collaboration with the Köln International School of Design, Politecnico di Milano, Aalto University and Glasgow School of Art, ENSCI from Paris founded an experimental design web radio station called EuDesignRadio seeking to answer these questions. The project was led by Zoé Aegerter and supported by the composer Roland Cahen.
We created an experimental radio series for three days where young designers questioned design and shared design culture across Europe. We broadcasted individual content from various other European university students, and interviewed and interacted with speakers from Cumulus.
My task was to compose an experimental audio branding for the whole radio program. I also casted bands from Germany, edited music that was playing during the radio show, and interviewed some professors about their opinion on design.
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