Studio
Gray
Stefanie Grawe aka Gray is a
Cologne-based artist, designer and musician with a passion for graphic design, music production and audiovisual media.
Edna Would
Song and music video production
Is it possible to create a musician and a hit from scratch? Which parameters are important to reach this goal and affect a wide audience in a short time frame? This is exactly what the project tried to do. Within a few weeks in 2013, our design team created a fictive character called EDNA WOULD. Besides the conception and creation of the corporate identity and care of social media channels, I was mainly responsible for the composition of the electronic pop song »I’m alive«. The voices were recorded in the studio of the Red Bull Music Academy, and the song was finally mixed and mastered by the producer Roman Preylowski. A highlight was a live concert in a Cologne-based club called Zum Scheuen Reh within the c/o pop Festival. Along with artists like When Saints Go Machine, Nils Frahm and Apparat, we – as Edna Would – had the opportunity to be part of it and to present our debut single.
YouTube killed the videostar
Based on the project »Pop, Pop goes the weasel – How to create a hit« the task was to produce a music video of the song »I’m Alive« by EDNA WOULD remixed by the producer Jochen Naaf.
My responsibilities ranged from the conceptualization of the story to the editing and color grading of the video.Music video
Making of
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